Technological Tools for the Public Relations Field

1. Boomerang - a Gmail plugin that helps PR and communications professionals manage their inboxes. PR pros can schedule emails so they reach journalists’ inboxes at the best times — for instance first thing in the morning or just after lunch.
2.  ViewedIt - it can create an easy-to-share video of you explaining the topic through a series of actions on your computer screen. The tool allows you to track who watches it, so you’re if your PR pitch was received or viewed.
3.  GoToMeeting it is used for live online demos; it’s easy to use, reliable, and relatively inexpensive. It has many valued features, including the ability to record the audio.
4.  Trint - a speech to text software that is handy if you need a transcript from the audio file of an online or live event. It’s inexpensive ($0.20/minute), and it’s surprisingly accurate. A word of caution: make sure you have a quality audio file, and remember to proof the resulting transcripts carefully.
5. Bananatag - this program lets you track up to five emails a day for free. You can measure how many employees read your new PTO policy or see if a reporter opened your pitch.
6. Evernote - a useful tool for writing and organizing. You can use it to keep a running list of ideas, take notes, store inspiring articles or ebooks, or plan your editorial and social media publishing calendars. Its mobile, desktop, and web apps sync automatically with an internet connection. 

 Source: https://glean.info/10-top-technology-tools-for-public-relations-pros/